Business Spotlight: Bluemercury

Buying beauty and skincare products from the best names in the industry can be, well, kind of drag. Maybe you’ve never thought about it before, but the counter at a department store or the aisles of a drug store aren’t particularly individualized experiences. Meet Bluemercury, a neighborhood beauty store where they carry the finest brands in skincare and makeup, located right here on Miracle Mile.

Founded by a Harvard MBA graduate and an entrepreneurial flair, Bluemercury first opened its doors in the stylish neighborhood of Georgetown in 1999. The concept was simple, but didn’t yet exist: give clients a place to shop for the most innovative, quality products with the guidance of expert advise in a small setting. They pride themselves on providing technical expertise and today, Bluemercury stocks more than skincare and makeup, you’ll also find haircare, fragrance, spa services and more.

At their chic Miracle Mile boutique, they’re stocked with best selling brands like Lune+Aster, Trish McEvoy, SkinCeuticals, La Mer, Kiehls, Jo Malone and new cult favorites like SUPERGOOP!, Virtue, Tata Harper and more.

Before your summer travels head over to Bluemercury to stock up on essentials like moisturizers that are perfect for a mid-flight pick me up, shampoo and conditioner to battle foreign climate stress on your hair, a scent to remember the trip by and small sets that can fit in a carry-on. As it heats up outside, sunscreen and proper skincare everyday is more important than ever, stop by to ask them how you can be sure o protect your skin in the intense South Florida sun.

If you’ve been intimidates by buzzy new trends, this is the place to come in and ask questions, get guidance and pick the products that are right now you. Clean beauty, self tanners, retinol, night serums, it can all be overwhelming. But stress no more, that’’s what Bluemercury was designed to combat. Plus, stress gives you wrinkles, and we don’t want those.

Bluemercury Coral Gables – 317 Miracle Mile